SK/AR | Acne Studios
Year
'24
Client
Acne Studios
Service
Brand Concept – Research & Innovation – Spatial Design – Experience Design
SK/AR explores how Acne Studios could expand beyond traditional retail. By integrating specialty coffee into a multi-sensory space, the concept creates an accessible entry point for new consumers while deepening engagement with existing ones.
© SK/AR | Acne Studios
Challenge
High fashion retail faces an accessibility paradox: exclusive positioning can alienate potential consumers before they ever engage. Acne Studios needed a concept that could lower the entry threshold and invite new audiences in, without diluting its avant-garde identity.
Solution
I developed SK/AR, an experiential retail concept where specialty coffee becomes the entry point to Acne Studios' world. The space merges the brand's design philosophy with coffee culture: fashion, art, and hospitality in one environment. Every detail, from spatial layout to material choices, reflects Acne's aesthetic while making the brand more approachable.
Role
Research, concept strategy, spatial design, and 3D visualization.
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