Keus Capsule | Mick Keus
Year
'22
Client
Mick Keus | AMFI
Service
Concept Development – Spatial Design – Branding & Identity – Graphic Design
Keus Capsule reimagines the Mick Keus retail experience, part showroom, part living room. The design blends classic menswear codes (checkered floors, rich textiles) with a relaxed, residential feel that invites customers to stay.
© Keus Capsule | Mick Keus
Challenge
Mick Keus sells premium menswear with a nostalgic edge, think rock & roll, tailored classics, quality fabrics, old-school craftsmanship. Their existing retail presence didn't match. The space needed to feel as considered as the clothes.
Solution
I developed the full spatial concept: layout, materials, fixtures, and graphic identity. The design references classic menswear retail, black and white checkered floors, tufted velvet seating, brass fixtures, while the open layout and soft lighting keep it from feeling stuffy. The fitting area uses dramatic curtains to create a sense of occasion. Every material was chosen to signal quality without shouting it.
Role
Designer & Strategy, spatial concept, material specification, graphic identity, 3D visualization. Developed at AMFI.
SK/AR | Acne Studios