FEST
Year
'20
Client
FEST × Underpromise
Service
Concept Development – Art Direction – Brand Strategy – Production
Art direction and campaign photography for FEST's new furniture collection. Bold color, considered styling, and a visual language that lets the product speak.
© FEST
Challenge
FEST makes bold, colorful furniture for people who don't want beige. The new collection needed a campaign that matched that energy, product photography that felt like editorial, not catalog
Solution
Working with Underpromise Agency, I supported art direction and production styling for the campaign. The approach: bold color blocking, lived-in styling, and compositions that show the furniture in context rather than isolation. Every shot balances product clarity with the kind of aspirational setting that makes the collection feel desirable.
Role
Creative direction and production styling. Led art direction for photography and oversaw visual consistency across campaign.
40 Years | HUMANOID
Nanograph | REV'IT!