DAK Coffee Roasters
Year
2024–Present
Client
DAK Coffee Roasters
Service
Packaging – Motion – Art Direction – Spatial Design – Brand Identity
Operating as DAK's in-house creative studio and working directly for the co-founders, responsible for brand identity, marketing coordination, packaging, content production, creative direction and experiential activations.
© DAK Coffee Roasters
Challenge
Specialty coffee is a crowded market where every roaster claims quality and craftsmanship. DAK needed a visual identity that could flex across 100+ SKUs while staying recognizable and someone who could execute it all in-house.
Solution
Since 2024, I've developed a unique sensory marketing format, strengthened brand identity, designed assets for 100+ seasonal coffee releases, produced 100+ Digital graphics for social media, designed 3+ trade show booths across Europe and Asia, and led all photography and video production for campaigns. I collaborate closely with Koppel Studio and also support marketing and seasonal campaign planning.
Role
Brand & Marketing Designer.
40 Years | HUMANOID